I have learned how to craft and sew through trial and error, scouring the internet, books, magazines, you name it. I would like to share my projects, and how I made them with you. Any feedback would be appreciated. I design and hand make girls and boys clothing. I would describe my clothing as vintage inspired, high quality, and boutique style. You can also visit me at etsy.com/shop/ginafern1
Wednesday, June 20, 2012
Creative Ways to Share your Wares
I've been busy making baby and kids' clothes. I also just started to design women's wear. A friend of mine opened a boutique called Crush Boutique that's located on Kapa'a. And I've been neglecting my blog. I just started selling clothing wholesale and on consignment. It's really hard to let the things that I have spent a lot of time on for half my usual asking price. Sometimes I wonder if it's worth it.
I had a small fashion show with a fellow designer, Sew Maid in Hawaii, and Crush Boutique at the local bar/restaurant, Trees. My hope was that women would come to the show, love everything they saw and buy. Well, the show was very successful. Standing room only. The place was packed and we had nothing but positive reviews. The bummer... I didn't sell a thing. We each spent around $500.00 and there is no price tag for the amount of time and effort. I made 60 small gift bags made of scrap fabric and filled them up with handmade things from each of the participants.
The show was in May and since then business has picked up. People are becoming familiar with my brands, pintsized and KosaKosa. My plan now is to have a stronger "presence" online. I just bought a new fancy camera with a back drop, have willing models and more ideas for building this business into something great.
The next event will happen in July. I recently went to a grand opening of a cup cakery, (I made that up, I think) Sugar Mill Cupcakes. The owner is bubbly and energtic. I felt totally comfortable asking her if she'd be interested in a boutique event. We invite girls ages 2 to 6 to come on July 28th to the bakery and enjoy cupcakes and crafts, while parents shop. We have a table for girls to design their own cupcakes, bracelets and necklaces, and skirts. I'm going to make plain skirts in advance for sale. The girls can add an applique that I will sew on the spot. They'll have fabric pens and iron ons to use to decorate their skirts! I think this event will be a ton of fun, how could it not?
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